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Joico Campaign Supports US Salons

The Big Give-Back features weekly sweepstakes to help pay for salon expenses.

Joico, the brand that infuses “joi” in all that they do, will be launching a “feel-good” campaign to help pro’s stay motivated and engaged, as well as a sweepstakes to aid some lucky salons during this time of struggle. The COVID-19 pandemic is affecting many industries, but salons across the country are either under a mandated closure or closing down voluntarily, in order to help stave the spread of the coronavirus. Though social distancing is what’s called for in order to flatte...

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